Green shoots or counter intuitive?

As I look at our business in 2009 I can see a definite slowing down of the high levels of growth we've seen every year since we started. Up until Nov 2008 we were always up over 100% on the same month the previous year. In Nov 08 growth slowed to 35%, Dec 08 was 65%, Jan was 17% and Feb looks to be along the same lines as Jan. As it happens not bad given the climate. But are we taking market share in a declining market or is the market not shrinking to the extent that media reports would have us believe?

I know, wearing a different hat, that market condition in Camden Town are better than expected for lots of businesses http://tinyurl.com/dfojvm and wonder if others have similar experiences?