So what is business all about then?

The longer my biz partner and I have run our company the more complicated, yet ultimatly simple, it seems to get. There are definitely difficult decisions to make on a daily basis regarding pricing, suppliers etc. But the thing that makes it hardest is people. Logic is not the first point of call it would seem when people interact with a business. Be it as customers, contractors, employees or suppliers. Yet dig a little below the surface and a sort of logic begins to reveal itself. From their position certain things do make sense, even if from the business's perspective, and thereby thier best interests ultimatly, they seem odd. Business is mainly about logic and people. But people and logic don't always seem to fit well. Hmm