WWGD

Having taken a 'concerned' view of all things Google in a recent blog I now find myself recommending what can only really be described as a disciples' guide to the phenomenon. Jeff Jarvis's book is filled with thought provoking ideas for anyone engaged in the frontier world of business online. If you're trading online or thinking about it, I'd say you have to read this. Alternatively you could just read Buzzmachine the blog from which the book is derived. The only reservation I have about making such a recommendation is the risk that others will use the ideas and become my competitors. But, as Mr Jarvis might say, that's not good google think.